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1.
Marketing relacional : como transformar a fidelização de clientes numa vantagem competitiva / Alzira Marques Book Publication Lisboa : Sílabo, 2012 Description 327 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

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2.
Marketing relacional na Banca : a fidelização e a venda cruzada / Eduardo Paulo Ferreira Martins Book Publication Porto : Vida Económica, 2006 Description 267 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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3.
Relationship marketing : theory and practice / ed. Francis Buttle Book Publication London : Paul Chapman, 1996 Description XII, 202 p. LocationBiblioteca IPAM Porto Availability Available (1).

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4.
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers Book Publication New Jersey : John Wiley & Sons, cop. 2004 Description xi, 516 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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5.
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Práticas relativas ao marketing relacional na indústria farmacêutica / Ana Paula Vinagre ; orient. Nuno Farinha Book Publication Lisboa : IPAM, 2011 Description 97 p. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available In transit (1).

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6.
Managing business relationships / David Ford Book Publication Chichester : John Wiley, 1998 Description XII, 292 p. LocationBiblioteca IPAM Porto Availability Available (1).

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7.
Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector / Aino Halinen Book Publication London : Routledge, cop. 1997 Description XIV, 373 p. LocationBiblioteca IPAM Porto Availability Available (1).

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8.
Relationship marketing management / Edward Little and Ebi Marandi Book Publication Bedford Row : Thomson Learning, 2003 Description XI, 236 p. LocationBiblioteca IPAM Porto Availability Available (1).

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9.
Fundamentos de marketing de relacionamento : fidelização de clientes e pós-venda / Luiz Claudio Zenone Book Publication São Paulo : Atlas, 2017 Description XIII, 150 p. ; 22 cm LocationBiblioteca IADE-UE Availability Available (1).

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10.
Total relationship marketing / Evert Gummesson Book Publication London : Routledge, 2012 Description XIV, 376 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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11.
Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente / Pedro J. Reinares Lara, José Manuel Ponzoa Casado ; prólogo de José Joaquín González Book Publication Madrid : Financial Times - Prentice Hall, cop. 2002 Description XIV, 303 p. LocationBiblioteca IPAM Porto Availability Available (1).

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12.
Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne...[et.al.] Book Publication Oxford : Butterworth Heinemann, (reimpr. 1999) Description X, 304 p. LocationBiblioteca IPAM Porto Availability Available (1).

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13.
Handbook of relationship marketing / ed. Jagdish N. Sheth, Atul Parvatiyar Book Publication Thousand Oaks : Sage Publications, cop. 2000 Description XVI, 660 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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14.
Total relationship marketing : marketing strategy moving from the 4Ps: product, price, promotion, place: of traditional marketing management to the 30Rs: the thirty relationships: of a new marketing paradigm / Evert Gummesson Book Publication Oxford : Butterworth Heinemann, 2002 Description XIII, 350 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

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15.
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O marketing de dentro para fora : boas práticas relacionais com o cliente interno / Maria Manuela Teixeira de Sousa e Silva ; orient. Raquel Reis Book Publication Porto : IPAM, 2015 Description 90 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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16.
Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey Book Publication Chichester : John Wiley & Sons, 2002 Description 217 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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17.
Marketing de relacionamento : estudos, cases e proposições de pesquisa ; org. Luiz Antônio Slongo, Guilherme Liberali Book Publication São Paulo : Atlas, 2004 Description 162 p. LocationBiblioteca IPAM Porto Availability Available (1).

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18.
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Customer satisfaction and stock returns risk / Kapil R. Tuli, Sundar G. Bharadwaj Article Analítico Journal of marketing, 6 (November 2009), vol. 73, p. 184-197 LocationBiblioteca IADE-UE Availability Available (1).

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19.
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Programa de fidelização : caso revendedores DouroAzul / Carla Sofia da Costa Caiado ; orient. Daniel Sá Book Publication Porto : IPAM, 2015 Description 75 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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20.
The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program / Don Peppers, Martha Rogers, Bob Dorf Book Publication New York : Currency and Doubleday, 1999 Description XXIV, 406 p. LocationBiblioteca IPAM Porto Availability Available (1).

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